Ashu Dubey is the Co-founder and CEO of Alhena where he is building transformative customer experiences using Agentic AI. Before Alhena, he drove product growth at LinkedIn.
AI engines answer ingredient-led beauty queries by parsing structured data. If your INCI names and benefit mappings aren't explicit, your products stay invisible. This guide covers the data structure and content patterns that make your catalog AI-readable.
Customer acquisition costs have jumped 60% in five years. The smarter play? A 5% lift in repeat purchases outperforms a 20% CAC cut. Here's the retention math, with real brand data from Tatcha, Puffy, and Crocus.
The real question isn't outsourcing or AI. It's knowing which lever to pull for which type of ticket. This framework breaks down hidden BPO costs, AI cost curves, and the hybrid model that's winning.
Most GEO strategies treat AI search visibility as a standalone problem. But the content that powers your on-site AI shopping assistant and the content that earns citations in ChatGPT and Gemini are the same. Here is how to build one layer that strengthens both.
Shopify Plus merchants don't need to replace their helpdesk. This guide compares what Gorgias, Zendesk, and Alhena AI actually do, and shows how Alhena works as an AI agent layer on top of either platform.
Zendesk is built for scale, but ecommerce brands often pay for complexity they don't need. This guide compares the best Zendesk alternatives for 2026: lighter helpdesks for cost savings and AI-first platforms that turn support into a revenue channel.