Ashu Dubey is the Co-founder and CEO of Alhena where he is building transformative customer experiences using Agentic AI. Before Alhena, he drove product growth at LinkedIn.
Personalization has split into two architectures: behavioral (page swaps) and conversational (AI that asks, listens, and acts). This guide helps you decide which to deploy first based on your catalog, traffic, and where customers get stuck.
A practical framework for choosing between page-level and conversational personalization, with four common conversational patterns and a measurement model.
Static quizzes lose shoppers halfway through. Conversational AI captures the same preference data naturally, in the questions shoppers already want to ask. Here's how Alhena collects zero-party data without cookies, forms, or tracking pixels.
Pet owners leave your plant store to Google toxicity info and never come back. An AI shopping assistant equipped with a pet-safety dataset closes that gap in seconds, right inside the chat widget. Here is how to set it up without writing a line of code.
Most schema markup guides stop at Product and Review types. This post covers the next layer: sameAs entity linking for knowledge graph disambiguation, testing your structured data for AI crawler readability, and adding schema validation to your CI pipeline.
BFCM 2025 generated 1.8 billion in online sales with 10.4% YoY growth. This data brief breaks down the traffic surges, cart abandonment patterns, and AI agent strategies ecommerce teams need for BFCM 2026.