Ashu Dubey is the Co-founder and CEO of Alhena where he is building transformative customer experiences using Agentic AI. Before Alhena, he drove product growth at LinkedIn.
AI search is reshaping how shoppers discover home and garden products. This playbook shows furniture and garden brands how to use AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to get recommended by ChatGPT, Perplexity, and Google AI Overviews.
AI agents recommend your products but fail to complete the purchase. This guide covers the purchase execution layer: merchant trust signals, checkout friction scoring, payment authentication, and how to make your store completable.
AI-referred holiday traffic surged 693% in 2025 but winners started optimizing in August, not November. The 12-week BFCM AI visibility prep timeline for ChatGPT Shopping, Perplexity, and Google AI Overviews.
AI guided selling turns complex product configuration into a conversation. Learn how conversational AI validates technical specs, checks BOM compatibility, retrieves documentation, and catches invalid combinations before the quote stage.
Sequential A/B tests on your AI shopping assistant take months and miss interaction effects. Multivariate testing reveals which variable combos actually drive revenue. Covers factorial design, Taguchi arrays, sample sizing, and reading results without false positives.
Google Lens processes 20B+ visual searches monthly, with one in five carrying shopping intent. Only 8% of brands have implemented visual search. Here's how it works and how AI chat turns a photo into a sale.