Introducing Alhena’s Outfit Builder Agent for Apparel Brands

Fashion shoppers want clarity. They want guidance that feels personal. They want help choosing pieces that work together without needing to speak to a stylist. This shift is now shaping how apparel brands think about product discovery and conversion.

Today we are announcing Alhena’s Outfit Builder Agent. This is a vertical specific AI stylist built for apparel brands that want a more confident and complete shopping journey.

The Outfit Builder Agent creates full looks on request. It can layer pieces, recommend alternatives, balance colors and silhouettes, and explain why items work together. It can follow brand rules. It can use your tone. It can honor constraints across fit, price, season, fabrics or merchandising priorities.

This makes every interaction consistent. It also raises the level of detail a shopper receives compared to traditional search or filters.

The commercial impact is clear. When shoppers see a full look, they explore more. They add more items to cart. They make decisions with higher conviction. The result is better product discovery, stronger cross sell moments and a natural lift in both conversion and average order value.

For apparel brands, this is a direct unlock. It allows you to bring the value of a boutique stylist into your online flow. It reduces choice overload. It creates a more guided path from intent to purchase. It encourages repeat visits because the help feels useful, not promotional.

The Outfit Builder Agent will appear in the Alhena Agents Dashboard. Brands will be able to tune how it speaks, what it prioritizes and which categories it promotes. You can set limits based on lines, materials, inventory or upcoming campaigns. Every detail can be customized.

We are also introducing a cleaner way to present outfits inside conversations. Shoppers will first see a simple two line summary. When they click to view the look, they will see the full rationale behind each pairing. The experience stays lightweight while still giving depth when it is needed.

This release marks an important step for AI in apparel. It shows that guidance is becoming a core part of the digital shopping experience. It also shows that assisted discovery can be delivered at scale without losing brand identity.

If you want to prepare your styling rules or see the agent in action, feel free to reach out to us.