Growth at Alhena | Bringing ideas to life. Turning insights into stories.
AI shopping agents compare the price an anonymous visitor sees, so the member, tier and subscriber prices your best customers pay never enter the comparison. Here's why loyalty-rich brands lose agent comparisons they should win, and a four-step framework to fix it.
AI agents now fire your analytics tags like real shoppers, quietly inflating the sessions your conversion rate divides by. Here's how denominator drift skews CRO metrics and A/B tests, and how to fix it.
A helpdesk is the system of record where your team manages, routes and audits customer conversations. An AI agent is the worker that resolves routine requests like order tracking, returns and sizing. Most ecommerce brands need both. Here's which tickets belong where, and how to set it up by stage.
11 support tickets AI shopping agents create, from relay-email returns to 'my agent did it' chargebacks, and how to fix each one.
A phased BFCM preparation playbook for AI shopping assistants, starting 8 weeks before peak. Covers catalog prep, promotion-aware logic, stress testing, channel readiness, real-time monitoring, and post-BFCM retention.
AI shopping agents do not see your design. They read your feed and your raw HTML, and most of them cannot execute JavaScript. What that means for Black Friday, and the five checks to run before November.