[email protected] | Telling stories at the intersection of AI and CX | I keep up with the deluge of "new things"(so you don't have to) and share what I learn here
Ecommerce has entered a new cycle. Customer acquisition costs continue to rise because digital advertising is more competitive and privacy rules limit what brands can
Fashion shoppers want clarity. They want guidance that feels personal. They want help choosing pieces that work together without needing to speak to a stylist.
Cart abandonment isn't about intent. It's about friction, doubt, and confusion. Here are the 10 most common checkout killers that block online shoppers from completing their purchase, organized by clarity, control, and confidence.
Round of new features added to Alhena AI in December 2025
A lot can go wrong with AI deployments. Here's a small note on avoiding common root causes.
An opinion piece on managing change management in AI projects for retail brands