Research shows optimizing AI for order success rate produces 5x more GMV than optimizing for clicks. Most e-commerce AI is still measured on engagement, not revenue. Here's the practitioner's checklist for fixing that.
Today we are announcing Alhena Headless. E-commerce leaders who use Alhena can now connect their own Claude or
Alhena AI doesn't replace your CDP. It plugs into it. Here's a technical walkthrough of how customer data flows from page load to personalized AI conversation and back.
Mobile devices drive 73% of e-commerce traffic but convert at half the desktop rate. The problem is the scroll. AI shopping assistants compress product discovery into a conversation, lifting mobile conversion 4x.
Personalization has split into two architectures: behavioral (page swaps) and conversational (AI that asks, listens, and acts). This guide helps you decide which to deploy first based on your catalog, traffic, and where customers get stuck.
Most ecommerce personalization advice covers homepage banners and email campaigns. The fastest-growing surface is the AI chat agent. Here are 15 concrete examples of conversational AI personalization, grouped by the signal the AI uses.