Growth at Alhena | Bringing ideas to life. Turning insights into stories.
Email popup conversion rates have dropped below 2%. But shoppers willingly share skin type, size preference, budget, and purchase timeline when talking to an AI shopping assistant. Learn how conversational lead capture replaces form-based lead gen with richer zero-party data.
Most ecommerce CRMs hold thousands of contacts with a name and email but nothing actionable. The AI-CRM flywheel changes that by capturing preference data from every shopping interaction and feeding it back into AI.
Your CDP holds the most complete picture of every customer, but that data mostly powers batch processes. Connecting mParticle to Alhena AI activates unified customer profiles in real-time shopping conversations and feeds conversation data back for downstream activation.
US social commerce crossed 00 billion in 2026, but most brands still funnel social shoppers back to their website. The winners treat each platform as a standalone storefront powered by AI. Here is the playbook for comment-to-checkout, live shopping AI, and multi-platform selling.
Most ecommerce brands think they personalize. They segment. The gap between grouping shoppers into buckets and treating each one as an individual is where 40% more revenue lives. This post maps the three-level progression from segments to true 1:1 AI individualization.
AI dynamic pricing delivers 2 to 5% revenue increases and 5 to 10% margin improvements, yet fewer than 15% of retailers use it. This guide covers four AI pricing strategies and explains why conversational AI is the critical trust layer that makes dynamic pricing work.