Ashu Dubey is the Co-founder and CEO of Alhena where he is building transformative customer experiences using Agentic AI. Before Alhena, he drove product growth at LinkedIn.
Your CDP holds the most complete picture of every customer, but that data mostly powers batch processes. Connecting mParticle to Alhena AI activates unified customer profiles in real-time shopping conversations and feeds conversation data back for downstream activation.
US social commerce crossed 00 billion in 2026, but most brands still funnel social shoppers back to their website. The winners treat each platform as a standalone storefront powered by AI. Here is the playbook for comment-to-checkout, live shopping AI, and multi-platform selling.
Most ecommerce brands think they personalize. They segment. The gap between grouping shoppers into buckets and treating each one as an individual is where 40% more revenue lives. This post maps the three-level progression from segments to true 1:1 AI individualization.
Algorithmic pricing delivers margin gains, but 68% of consumers feel exploited by the practice. This guide shows how a conversational AI layer closes the trust gap between your pricing engine and your customers, turning price changes into purchasing confidence.
Seven in ten apparel returns are fit issues. Up to 60% of beauty returns stem from wrong shade or regimen mismatches. AI skin analyzers and fit analyzers solve both by matching shoppers to the right products before the order is placed.
Global ecommerce fraud exceeds 8 billion annually, but false declines from aggressive fraud rules cost merchants 43 billion. AI fraud detection resolves this paradox by scoring risk in real time. Learn where AI customer support fits in a modern fraud prevention stack.