Perspective
Nudging Your Way to Revenue: Why AI-Powered CX Campaigns Are the New Paid Marketing
AI powered Customer Experience (CX) campaigns are here to help ecommerce brands unlock new revenue.
Making AI Feel Like Help, Not Harm: Change Management on the Retail Frontline
An opinion piece on managing change management in AI projects for retail brands
Nudging Your Way to Revenue: Why AI-Powered CX Campaigns Are the New Paid Marketing
AI powered Customer Experience (CX) campaigns are here to help ecommerce brands unlock new revenue.
Don’t Play It Safe: A CX Leader’s Guide to Evaluating AI Automation
Alhena.ai Founder and CEO, Ashu Dubey with an opinion piece that talks about what CX leaders can do to make better decisions while evaluating AI automation solutions.
RAG to Agentic: The Next Leap in AI Customer Support
Deep dive into how Agentic AI Chatbots beat RAG bots in customer support. ROI proof, guardrails, and a rollout roadmap for an AI chatbot for customer service or an eCommerce chatbot.
I, GenAI Bot: 10 Guiding Principles for Generative AI (GenAI) Bots in Customer Service
Isaac Asimov had 3 Laws of Robotics. Generative AI bots, especially when used in customer service, should also have guiding principles.