Shipping What Matters: New Analytics, Experimentation And Integrations At Alhena
Alhena is strengthening analytics, improving transparency and introducing structured experimentation.
Customer conversations are becoming a serious revenue channel for brands. Yet most teams still struggle to answer simple questions like:
- Which conversations actually drive revenue?
- What topics keep coming up before a purchase?
- Which changes in my CX flow are actually moving the needle?
Over the past few weeks, we have focused on closing that gap. This product update is all about giving CX, growth and operations leaders a clearer view of how conversations translate to business outcomes, and more control over how they experiment.
Here is what is new and what is coming next at Alhena.
Doubling down on analytics: see which conversations drive revenue
You can now see exactly which conversations led to revenue, not just how many conversations happened.
In practice, this means:
- You get a list of conversations that resulted in an order.
- Each conversation is tied to the actual revenue generated.
- You can filter and inspect these conversations to understand what worked.
This helps you move beyond generic metrics like “total chats” or “CSAT” and start looking at revenue impact. For example:
- Which intents or topics are most likely to precede a purchase.
- How pre purchase assistance compares to post purchase queries in terms of revenue.
- Whether certain campaigns, offers or entry points into chat generate higher order values.
Instead of guessing, you can now point to specific conversations and show the revenue they created.
Full transparency: products, order value and timeline in one view
We are also shipping a more transparent view for admins and operators who need to understand what happened in detail.
For every revenue generating conversation you can now see:
- The products that were eventually purchased.
- The total order value.
- A timeline that connects key points in the conversation to the purchase event.
This timeline view is designed for clarity. You can track how a user went from a question about a product, to a recommendation, to adding the item to cart, and ultimately placing an order.
This helps teams:
- Train agents and AI flows using real examples of successful conversations.
- Identify friction points where customers drop off or ask repeated questions.
- Align CX, merchandising and marketing around the same source of truth.
The goal is simple. If revenue is on the line, you should be able to see exactly why.
Experimentation module: A/B testing with Statsig (beta)
Shipping features is not enough. You need to know which ones actually work for your brand and audience.
That is why we have launched an Experimentation Module in partnership with Statsig, now in beta and available upon request.
With this module you can:
- Run A/B tests on different flows, prompts or experiences.
- Measure how each variant impacts revenue and key CX metrics.
Make decisions based on statistically sound results instead of instinct.
Kustomer integration: meet teams where they already work
Finally, we are introducing an integration with Kustomer so that teams can bring Alhena insights and automation into the tools they already use every day.
With the Kustomer integration you can:
- Connect customer conversations and tickets between Alhena and Kustomer.
- Give agents more context on previous interactions and behavior.
- Build workflows that respect your existing processes rather than replacing them.
Our focus is to ensure that AI driven commerce and support do not live in a silo. The Kustomer integration is a step toward a more connected stack where teams do not have to choose between powerful AI features and operational reality.
What this means for CX and commerce teams
Taken together, these updates move Alhena further into a space where:
- Revenue attribution for conversations is clear.
- Admins and leaders have transparent, actionable insight.
- Experimentation is structured and measurable.
- Integrations respect how teams already work.
We will continue to refine these capabilities with feedback from our customers. If you would like a walkthrough of the new analytics, access to the Statsig powered Experimentation Module, or details on enabling the Kustomer integration, let us know and we will be happy to help.
