How Shopify & Kustomer Brands Use AI for Guided Selling
See how Shopify & Kustomer brands using Alhena AI for guided selling can increase conversion.
How Shopify & Kustomer Brands Use AI for Guided Selling in 2026
Ecom leaders on Shopify and Kustomer, are built for scale, but shoppers still bounce 70% of carts (Baymard Institute, 2026). At Alhena AI, we've cracked guided selling: seamless integrations that turn every interaction into revenue. From Tatcha's 11.4% lift to Puffy's 28% conversions, see how our stack unifies your platforms.
The Stack Shopify & Kustomer Brands Already Have, And What's Missing
Shopify handles your commerce data: products, pricing, inventory, orders, discounts. Kustomer handles your customer conversations and support workflows. What neither does natively is connect those two systems into a real-time, guided selling experience for the shopper in front of you right now.
Without that connection, pre-purchase questions go unanswered or create tickets. Shoppers bounce instead of buying. Your Kustomer agents field repetitive WISMO and sizing questions instead of handling high-value conversations. Alhena AI closes that loop, automatically, accurately, and without replacing your existing stack.
The Guided Selling Revolution
Guided selling isn't chatbots, it's AI agents proactively navigating shoppers from discovery to delight. With agentic commerce rising (Gartner 2026), 89% of retailers test AI, yielding 40% conversion spikes via personalization.
Shopify excels at storefronts; Kustomer at omnichannel support. Alhena bridges them: Hallucination-free agents sync data in real-time, recommend grounded in inventory, and handoff with context. Forrester notes 1.5x LTV from such AI CX (2026). For you: Fewer tickets, higher AOV.
What Alhena AI Does with Your Shopify Store
When you integrate Alhena AI with Shopify, either through the Shopify App Store or directly in the Alhena dashboard, it syncs your full catalog: products, variants, inventory, pricing, discounts, and orders. This becomes the AI's commerce brain.
Two dedicated AI agents activate on connection:
Order Management Agent: answers WISMO questions, return inquiries, and order status requests instantly using live Shopify data. No ticket needed. No agent required.
Product Expert Agent: guides shoppers through product discovery in real time. It compares variants, handles sizing and compatibility questions, recommends in-stock alternatives, and surfaces bundles and upsells based on what the shopper is actually asking.
The result is a conversational, product-finder-style experience right on your Shopify storefront. Shoppers who engage with Alhena AI convert at 3-4× the site average, because they're getting answers instead of friction at the moment of intent.
You can also add a Shopify Search Button to your storefront, turning the AI into a shoppable search interface that moves shoppers from question to checkout in a single flow.
What Alhena AI Does with Kustomer
On the Kustomer side, Alhena integrates via a native API-first connection. Setup is straightforward: enable Kustomer inside Alhena, connect your API key, install the Alhena app inside your Kustomer account, and configure your human transfer group. That's it.
Once live, Alhena creates a dedicated "Alhena AI Agent" inside Kustomer. This agent handles incoming tickets and email inquiries automatically, routine pre-purchase questions, order status, returns, so your human agents only see what actually needs a human.
What makes this powerful for Kustomer users specifically:
- Context-complete handoffs. When a conversation does need a human agent, Alhena passes full chat history and context into Kustomer. No repeat explanations for the shopper.
- Workflow and macro compatibility. Alhena works on top of your existing Kustomer workflows. You don't rebuild your processes, you add AI to them.
- Smart routing. High-intent shoppers, "I'm ready to buy if…" conversations, can be identified and routed to the right human team in Kustomer to close, while routine inquiries are handled automatically.
- Unified customer history. Kustomer's customer-centric data model means Alhena can personalize responses using a shopper's full interaction history, not just the current conversation.
Case Studies: Real Revenue Wins
Tatcha (Beauty): Luxury routines via AI. 11.4% revenue attribution, 38% AOV clienteling at scale. "AI handles discovery; humans connect deeply."
Puffy (Mattress): Handled growth surge. 28% lift, 82% automation, agents learned from AI responses.
Victoria Beckham (Apparel): Drove 10% Revenue Growth with Alhena AI Stylist and 20% increase in AOV.
Read all the customer success stories.
The Combined Result: Guided Selling Across the Full Journey
When Shopify and Kustomer both connect to Alhena AI, you get a single intelligent layer across commerce and support. Shoppers get real-time guidance, accurate product recommendations, instant answers, personalized responses, from first click through checkout. Your Kustomer team focuses on genuinely complex conversations. Tickets drop. Conversion climbs.
Ecommerce brands running Alhena AI on this combined stack have seen 300%+ conversion lift and approximately 30% AOV growth compared to baseline. Chat-driven conversion runs 2-3× higher than non-assisted site traffic because the AI removes the exact friction points that cause shoppers to abandon: sizing uncertainty, stock questions, product comparisons, discount eligibility.
This isn't about adding a chatbot. It's about making every shopper interaction as informed and guided as your best human sales conversation, automatically, at scale, inside the tools you already run.
Ready to See It in Action?
If you're running Shopify, Kustomer, or both, Alhena AI is built for your stack. No lengthy implementation. No dev team required. Results from week one.
Frequently Asked Questions
Does Alhena AI integrate with both Shopify and Kustomer at the same time?
Yes. Alhena AI integrates with both Shopify and Kustomer simultaneously, and that's the point. Shopify acts as the commerce brain, syncing your product catalog, inventory, pricing, discounts, and orders into Alhena in real time. Kustomer acts as the conversation hub, managing tickets, customer history, and agent workflows. Alhena sits between them, handling shopper inquiries automatically on your Shopify store and routing or escalating into Kustomer when a human agent needs to take over. Both integrations are active at the same time, giving you AI-powered selling and AI-powered support in a single connected flow.
How does Alhena AI work inside a Shopify store?
Once you plugin Alhena AI from the Shopify App Store or through the Alhena dashboard, it automatically syncs your Shopify store data, products, variants, inventory, pricing, discounts, and orders. This activates two specialized AI agents: an Order Management Agent that handles WISMO and returns instantly, and a Product Expert Agent that guides shoppers through product discovery, compares options, recommends in-stock alternatives, and personalizes recommendations based on what the shopper is asking. You can also add a conversational search button directly to your Shopify storefront, turning AI into a shoppable discovery experience that moves shoppers from question to checkout without friction.
What metrics improve when Shopify and Kustomer brands use Alhena AI?
Brands using Alhena AI on a Shopify & Kustomer stack typically see improvement across three categories. On the commerce side: higher conversion rates from chat-assisted shoppers, increased AOV from AI-driven upsells and bundle recommendations, and a measurable reduction in abandoned carts. On the support side: a significant drop in ticket volume as routine inquiries are handled automatically, faster response times, and higher CSAT scores as shoppers get instant answers instead of waiting in a queue. On the operational side: Kustomer agents spend less time on repetitive, low-value inquiries and more time on conversations that actually need human judgment, improving team efficiency without adding headcount.
What kind of Shopify store gets the most value from Alhena AI?
Any Shopify merchant with a product catalog that requires guidance to buy, apparel with sizing, sports and fitness gear with compatibility questions, beauty and skincare with ingredient concerns, home furnishings with dimension and variant complexity, gets outsized value from Alhena AI. The AI is especially effective for stores where shoppers regularly need to interact before they purchase, and where that interaction currently creates a support ticket or goes unanswered. If your Kustomer inbox is full of pre-purchase questions that your agents are manually responding to, Alhena AI automates that entire layer while simultaneously improving the shopper's experience on your Shopify store.
How long does it take to install Alhena AI on a Shopify store with Kustomer?
Both integrations are designed to go live quickly. For Shopify, you install the Alhena from the Shopify App Store, authorize access to your store, and the AI agents activate automatically; the full setup takes minutes. For Kustomer, you enter your API key in the Alhena dashboard, install the Alhena app inside Kustomer, and set your human transfer group and business rules. Neither integration requires custom development or engineering resources. Most merchants are live on both within a single day. As it integrates natively.
Can Alhena AI personalize product recommendations using Kustomer customer data?
Yes. Because Kustomer stores a unified customer timeline, past orders, previous conversations, and preferences, Alhena AI can use that history to personalize its responses and product recommendations in real time. A returning shopper asking "What should I reorder?" or "What goes with what I bought last time?" gets a response grounded in their actual history, not a generic answer. This is one of the core advantages of pairing Alhena AI with Kustomer specifically, versus a helpdesk that only stores ticket data.
Does Alhena AI work for Shopify merchants who don't use Kustomer?
Yes. The Shopify integration stands fully on its own. You get real-time catalog sync, the Order Management Agent, the Product Expert Agent, conversational product discovery, and live chat on your storefront, all without a helpdesk integration. If you're using another helpdesk like Zendesk, Gorgias, Freshdesk, or Gladly, Alhena integrates with those too. Kustomer is one of many helpdesk platforms Alhena supports. That said, the Shopify + Kustomer combination is particularly powerful because Kustomer's customer-centric data model lets Alhena personalize responses using a shopper's full purchase and interaction history, not just the current session.
Can Alhena AI automatically reply to incoming Kustomer email tickets?
Yes. Once the Kustomer integration is live, you set a business rule inside Kustomer to automatically route incoming emails to the Alhena AI Agent. From that point, Alhena responds to routine inquiries instantly, such as order status, product questions, discount eligibility, and return policies, without your support team manually touching them. Only tickets that require genuine human judgment are escalated to your agents, with full conversation context already in Kustomer, so shoppers never have to repeat themselves.
