7 Best AI Shopping Assistants for Ecommerce Growth in 2025
Discover the top 7 AI shopping assistants revolutionizing ecommerce in 2025. These intelligent tools boost conversions up to 4x, enhance customer experience, and drive sustainable growth for online retailers through personalized recommendations and automated support.

E-commerce in 2025 looks very different from just a few years ago. Online shoppers are no longer satisfied with static catalogs or waiting for a chatbot to answer basic questions. Instead, they expect instant responses, personalized recommendations, and efficient shopping experiences across every channel.
This shift has given rise to the AI shopping assistant intelligent copilots designed to guide customers through the shopping journey. These virtual shopping assistants don’t just handle customer queries; they seamlessly integrate into ecommerce platforms, boost customer engagement, and even drive revenue through tailored recommendations and smart upsells.
Recent studies show that implemented AI shopping assistants can lift conversion rates up to 4× higher than traditional e-commerce websites relying on basic FAQs or search bars.
What is an AI Shopping Assistant?
Unlike early chatbots, today’s assistants are powered by advanced AI technology. They act as personal shoppers or shopper apps, helping customers track orders, check order status, and discover products with natural queries.
Key benefits include:
- Accurate product discovery with AI that can understand context.
- Consistent support across ecommerce websites, apps, and other messaging platforms.
- Personalized suggestions built on customer feedback and past behavior.
- Conversational and voice assistants that make search natural.
- Automation of service requests like returns and FAQs reduces support agent workloads.
- Targeted nudges that recover abandoned carts and maximize sales.
In short, modern AI assistants are no longer basic chatbots; they are full-growth engines reshaping ecommerce.

👉 If you’d like a deeper dive into how AI shopping assistants are transforming digital retail, you can click here to learn more
1. Alhena AI
Alhena AI is built as a revenue-first AI shopping assistant, designed to convert browsers into buyers by understanding user intent and providing real-time assistance during the customer journey.
Key Capabilities:
- Conversational search powered by NLP for intuitive discovery
- Smart cart nudges that reduce drop-offs without overwhelming customers
- Context-aware upsells and cross-sells to maximize average order value
- Anti-hallucination safeguards for data accuracy
- Native integrations with Shopify, Klaviyo, Zendesk, and Gorgias
Impact: DTC brand Puffy saw a 28% increase in pre-purchase conversions and automated 63% of routine customer conversations, freeing human agents for more complex queries.
2. AskTimmy AI
AskTimmy blends conversational AI and semantic search to simplify product details discovery.
Key Capabilities:
- Customers can upload images or describe a particular product in natural language
- Guided prompts refine search results with relevant specifications
- Personalized suggestions replicate the feel of an in-store shopping assistant
This makes AskTimmy ideal for fashion and lifestyle ecommerce businesses, where customer behavior often depends on style, look, and feel.
3. Gorgias AI
Gorgias evolved from a helpdesk into a conversational AI platform for online retailers.
Key Capabilities:
- Deflects repetitive service requests with AI chatbot responses
- Drives revenue through personalized upsells in customer interaction
- Real-time order tracking and inventory management system integration
- Data analysis connects customer conversations directly to sales
Perfect for ecommerce stores on Shopify looking to transform customer support into a revenue channel.
4. Rep AI
Rep AI specializes in sales-driven customer engagement through AI agents.
Key Capabilities:
- Predicts user behavior and intent in real-time
- Creates personalized support flows with tailored recommendations
- Optimized cart recovery strategies
- Built-in A/B testing for continuous improvement
By treating every customer query as a revenue opportunity, Rep AI boosts both conversions and customer loyalty.
5. Zoovu
Zoovu positions itself as a virtual assistant for complex shopping experiences like electronics, appliances, and fashion.
Key Capabilities:
- Intelligent discovery questions to guide customer conversations
- AI-powered shopping experiences enriched with videos, reviews, and 3D renders
- Personalized support that mimics in-store consultation
Zoovu reduces hesitation in high-consideration purchases, helping ecommerce platforms improve customer satisfaction and decision-making.
6. Intercom AI
Intercom AI merges AI chatbot capabilities with marketing automation.
Key Capabilities:
- Proactive nudges for abandoned carts
- Personalized product suggestions during browsing
- Automated onboarding for subscription-based ecommerce businesses
- Cross-platform integration capabilities with messaging platforms and mobile apps
This mix of personalized support and proactive engagement helps build customer retention and loyalty.
7. Amazon’s Rufus
Rufus, Amazon’s in-house AI-powered shopping assistant, is embedded into Amazon’s search bar. It combines generative AI with massive customer data to provide personalized suggestions and real-time assistance at scale.
Impact: Amazon projects Rufus will generate over $700 million in downstream profit in 2025 alone by increasing customer spend. By combining machine learning with natural language search, Rufus sets a new benchmark for personalized support and improved customer engagement in the ecommerce industry.
Key Takeaway
While other platforms specialize in visual search, support automation, or conversational commerce, Alhena AI stands apart as the only end-to-end AI shopping assistant for ecommerce websites.
Alhena unifies: conversational search, site personalization, voice assistants, Smart FAQs, AI nudges, product boost, AI review management, and social commerce into one unified solution.

👉 The result: higher conversions, improved customer loyalty, and future-ready growth for ecommerce platforms.
The Future of Shopping is AI-Driven
The rise of AI shopping assistants signals a shift in how the ecommerce industry engages with customers. Once basic chatbots, they are now intelligent engines using AI technology to personalize experiences, scale support, and increase revenue.
At Alhena, we extend these capabilities further:
- Conversational search that adapts to online shop queries naturally
- Site personalization tailored to each shopper
- Voice AI and personal shopper-like experiences for online shoppers
- Smart FAQs and nudges to resolve queries and reduce drop-offs
- Product Boost for merchandising strategy
- AI review management to improve trust and engagement
- Social commerce integrations to engage customers on every channel
👉 Ready to transform your ecommerce strategy? Book a demo today.
FAQs
1. What is an AI shopping assistant?
An AI shopping assistant is a conversational AI tool that helps customers find products, answer queries, and guide them through the shopping journey with personalized recommendations and real-time assistance.
2. How do AI shopping assistants improve ecommerce?
They enhance customer engagement, improve conversion rates, reduce cart abandonment, and free support agents from repetitive tasks by handling customer queries automatically.
3. Why is Alhena AI considered the best option?
Alhena goes beyond traditional assistants by combining AI shopping assistants, conversational search, site personalization, voice AI, nudges, AI review management, and social commerce integration into one end-to-end AI platform.
4. Can AI shopping assistants integrate with ecommerce platforms?
Yes. Tools like Alhena seamlessly integrate with major ecommerce platforms (Shopify, Klaviyo, Zendesk, Gorgias) to deliver a unified shopping experience.
5. What impact do they have on revenue?
Brands using AI shopping assistants see up to 4× higher conversions, improved customer feedback, and stronger loyalty.