Revenue Attribution

AI Commerce

1% of Visitors, 10% of Revenue: The Defining Metric of AI-Assisted Commerce

Across every channel analyzed, roughly 1% of visitors who engage with an AI shopping assistant account for approximately 10% of total revenue. This 10x revenue contribution redefines how brands should think about on-site conversion.

AI Search

How to Measure Revenue From AI Search: An LLM Traffic Attribution Guide

AI search drives high-converting traffic to ecommerce sites, but 70.6% of it is invisible in GA4. This guide covers how to set up LLM traffic attribution, build revenue measurement frameworks, and turn AI search into a measurable channel.