The Alhena Agentic Commerce Report analyzed 329 brands across the US and EU. These five findings, from LLM conversion rates to the 5.5x proactive engagement gap, show DTC founders where AI commerce stands today and what to do about it.
New data from 329 ecommerce brands shows LLM traffic converts at 2.47%, ranking fourth among all channels. At zero ad spend and 40% quarterly growth, AI commerce is becoming a must-track acquisition channel for every ecommerce team.
AI search drives high-converting traffic to ecommerce sites, but 70.6% of it is invisible in GA4. This guide covers how to set up LLM traffic attribution, build revenue measurement frameworks, and turn AI search into a measurable channel.