Growth at Alhena | Bringing ideas to life. Turning insights into stories.
42% of companies scrapped their AI initiatives in 2025. If your ecommerce AI trial produced no measurable conversion uplift, here are five reasons it failed and a practical evaluation framework for getting it right on the second attempt.
Sizing questions make up 40 to 60% of inbound support volume for apparel and footwear brands. Static size charts don't work. A two-surface AI solution, chat widget plus smart PDP FAQs, eliminates these tickets while lifting conversion and reducing returns.
Only 13% of ecommerce customers receive proactive service, yet 90% find it valuable. This guide covers six AI-powered proactive customer service examples, from shipping delay alerts to contextual cart recovery, with measurement frameworks and real brand results.
Parents are the most research-intensive shoppers in ecommerce, yet most baby brands deploy generic chatbots. This guide covers six baby-specific AI challenges and how safety-first product recommendations build the trust that drives repeat purchases.
Escalation is the AI's most important decision. This playbook covers the three trigger categories, seven elements of context transfer, vertical escalation benchmarks, and how the feedback loop from every handoff makes AI smarter over time.
International ecommerce brands run separate storefronts per market with different catalogs, currencies, policies, and helpdesks. This guide covers the multi-profile AI architecture and market-by-market rollout playbook for managing one AI platform across every regional storefront.