# mParticle

Automatically extract customer information from conversations and send it to mParticle as user profiles and events. Optionally fetch existing mParticle user data to personalize AI responses.

## Prerequisites

* An mParticle account
* mParticle OAuth credentials (Client ID and Client Secret)

## Getting Your Credentials

**OAuth Credentials (required):**

1. In mParticle, go to **Settings > Credential Management**
2. Create OAuth credentials and copy the **Client ID** and **Client Secret**

**Platform API Credentials (for lead syncing):**

1. In mParticle, go to **Setup > Inputs**
2. Create or select a Custom Feed input
3. Copy the **API Key** and **API Secret**

See [mParticle's documentation](https://docs.mparticle.com/developers/credential-management/) for detailed instructions.

## Setup

### Step 1: Connect mParticle

1. In Alhena, go to **Settings > Integrations**
2. Find **mParticle** and click **Enable**
3. Enter your **Client ID** and **Client Secret**
4. Click **Connect**

### Step 2: Add Platform API Credentials (for lead syncing)

To sync extracted leads to mParticle, add your Platform API credentials:

1. Click **Show advanced options**
2. Enter your **API Key** and **API Secret**
3. Select your **Region** (us1, us2, or eu1)
4. Click **Connect** again to save

Without these credentials, Alhena can extract lead attributes from conversations but won't sync them to mParticle.

### Step 3: Configure Attributes to Extract

Define what information to extract from conversations and send to mParticle:

1. Click **Add attribute**
2. Enter the **Attribute name** (the mParticle user attribute key, e.g., `email`, `$FirstName`, `company_size`)
3. Add a **Description** to help the AI identify this information in conversations
4. Optionally add **Examples** of values (up to 4)

Default attributes (pre-configured):

* `email` - User's email address
* `$FirstName` - User's first name
* `$LastName` - User's last name

When a conversation ends, Alhena uses AI to extract these attributes from the chat and sends them to mParticle as a `lead_generated` event.

***

## User Profile Personalization (Optional)

Fetch existing user data from mParticle to personalize AI responses.

### Requirements

To enable personalization, you need:

1. **Org ID**, **Account ID**, and **Workspace ID** from mParticle
2. The user's **MPID** passed via the Alhena SDK

### Setup

1. In the mParticle settings, click **Show advanced options**
2. Enter your **Org ID**, **Account ID**, and **Workspace ID**
3. Under **User Attributes to Fetch**, add the mParticle attributes you want to use for personalization (e.g., `$FirstName`, `loyalty_tier`, `favorite_category`)

### Passing MPID via SDK

Include the user's mParticle ID in your widget configuration:

```html
<script>
document.gleenConfig = {
    company: 'your-company-key',
    apiBaseUrl: 'https://app.alhena.ai',
    userMetadata: {
        mpid: '1234567890'  // User's mParticle ID
    }
};
</script>
```

When an MPID is provided, Alhena fetches the configured user attributes from mParticle and includes them in the AI's context for personalized responses.

***

## Enabled Agents

When you connect mParticle, lead capture is enabled for the lead generation agent:

| Agent                     | Description                                                                   |
| ------------------------- | ----------------------------------------------------------------------------- |
| **Lead generation agent** | Extracts configured attributes from conversations and syncs them to mParticle |

You can configure this agent in **AI Settings > Agents**.

***

## Credential Reference

| Credential                       | Purpose                                             |
| -------------------------------- | --------------------------------------------------- |
| **Client ID / Secret**           | OAuth authentication (required to connect)          |
| **API Key / Secret**             | Lead syncing via Events API and user identification |
| **Org / Account / Workspace ID** | Fetching user profiles for personalization          |
| **Region**                       | Your mParticle data region for Events API           |

***

## Disconnecting

To disconnect mParticle:

1. Go to **Settings > Integrations > mParticle**
2. Click **Disconnect**
3. Confirm the disconnection


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