> For the complete documentation index, see [llms.txt](https://alhena.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://alhena.gitbook.io/docs/features/ai-visibility/competitors.md).
# Competitors
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Competitors is available on select plans.
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The **Competitors** tab shows who wins AI answers in your space and how you compare. Competitors are **auto-discovered** from your tracked prompts; you can also add your own.
The Competitors tab
## The leaderboard
A single ranked table with your brand pinned to the top (highlighted, badged **You**). Use **Add competitor** to track a brand by name and domain, and the **star** on any row to track or untrack an auto-discovered brand. (Competitors uses a fixed 30-day window.)
Sortable columns:
| Column | Meaning |
| -------------------- | ---------------------------------------------------------------------- |
| **Visibility** | How often the brand appears in AI answers across your tracked prompts. |
| **Average position** | Its average position among brands mentioned. Lower is better. |
| **Citations** | Its share of citations vs. all brands cited. |
| **Appears in** | How many of your tracked prompts it appeared in. |
Click a brand to open its detail page.
## Competitor detail
The competitor detail page compares one brand against you head-to-head:
* **Scorecards** — Visibility Score, Visibility rank, Average position, and Citation share, each shown vs. your brand.
* **Visibility trend** — daily visibility for the competitor vs. you over 30 days.
* **Engine split** — how the comparison breaks down per AI engine.
* **Threat prompts** — prompts where the competitor lands in the top 3 and you rank below or are absent (your biggest gaps).
* **Citation advantage** — pages cited in answers that mention them but not you (outreach candidates).
* **Fan-out advantage** — fan-out searches where they rank in Google's top 3 and you don't.