# AI Visibility

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AI Visibility is currently in **Beta**.
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AI Visibility helps you understand how often your brand is mentioned when customers ask AI search engines questions related to your business — and gives you actionable recommendations to improve your presence.

## Why It Matters

Customers increasingly use AI tools like ChatGPT and Gemini to research products and services. If your brand isn't appearing in those AI-generated answers, you're missing out on potential customers. AI Visibility tracks your brand's presence across these engines and identifies content gaps you can address.

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## Getting Started

### Step 1: Set Up Your Brand

1. From the left sidebar, go to **AI Visibility**
2. Click **Get started**
3. Enter your **Brand name** and **Target domain URL**
4. Click **Continue**

### Step 2: Choose Your Prompts

Prompts are the customer questions you want to monitor across AI engines. After entering your brand details, Alhena automatically generates suggested prompts based on your brand and domain.

1. Review the auto-generated prompts — each shows an estimated AI search volume
2. Add custom prompts using the input field (e.g., "Best AI shopping assistant for ecommerce")
3. Select at least **10 prompts** to proceed
4. Click **Start Analysis**

Alhena will analyze how your brand appears when ChatGPT and Gemini answer each selected prompt. This may take a few minutes.

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## Analytics Dashboard

Once your first analysis completes, the AI Visibility dashboard shows three tabs: **Overview**, **Prompts**, and **Recommendations**.

### Overview

The Overview tab displays your brand's performance at a glance.

**Scorecard metrics:**

| Metric               | Description                                                              |
| -------------------- | ------------------------------------------------------------------------ |
| **Visibility Score** | How often your brand appears in AI-generated answers, as a percentage    |
| **Citation Share**   | Your share of citations compared to all brands mentioned in AI responses |
| **Competitors**      | Number of competing brands detected in AI responses for your prompts     |

**Visibility chart:** A line chart showing your brand's visibility percentage over time.

**Top brands:** The top 10 competing brands appearing in AI responses for your prompts, ranked by visibility percentage.

Use the filters at the top to narrow results by **AI engine** (All, ChatGPT, or Gemini) and **date range**.

### Prompts

The Prompts tab lets you manage the customer questions you're tracking. You can:

* View all prompts across engines or filter by a specific engine
* Add, edit, or delete prompts
* Re-run analysis for selected prompts
* See visibility status and estimated volume for each prompt

### Recommendations

The Recommendations tab shows which prompts need attention and what you can do to improve your brand's visibility.

**Summary cards:**

| Card                               | Description                                                  |
| ---------------------------------- | ------------------------------------------------------------ |
| **Prompts needing attention**      | Number of prompts where your brand has weak or no visibility |
| **Visibility improvement actions** | Total recommended actions across all prompts                 |
| **Actions completed**              | Number of actions you've marked as done                      |

**Recommendations table:** Each row shows a prompt with its visibility status, estimated volume, identified issues, and progress on completing recommended actions.

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## Visibility Statuses

Each prompt is assigned a visibility status per AI engine:

| Status            | Meaning                                                       |
| ----------------- | ------------------------------------------------------------- |
| **Strong**        | Your brand appears frequently in AI responses for this prompt |
| **Weak**          | Your brand appears but with low frequency                     |
| **Not mentioned** | Your brand does not appear in AI responses for this prompt    |

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## Working with Recommendations

Click **View actions** on any prompt to see detailed recommendations. Each prompt has two types of recommendations:

### Content Gaps

Content gaps are areas where AI mentions competitors but not your brand. Each gap includes:

* **What's missing** — a description of the content gap
* **Source document** — where the gap was identified
* **Reference sources** — links to sources that mention competitors
* **Claims to consider** — quotes from AI responses mentioning competitors

### New Content Ideas

Suggested topics for new content that could improve your visibility. Each idea includes:

* **Description** — what the content should cover
* **Why this matters** — rationale for creating this content
* **Section suggestions** — key sections to include
* **Reference sources** — links to reference materials

### Tracking Progress

Mark each recommendation as **Complete** when you've addressed it, or **Skip** if it's not relevant. Your progress is tracked on the Recommendations tab summary cards and per-prompt progress indicators.

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## Supported AI Engines

AI Visibility currently analyzes responses from:

* **ChatGPT** (OpenAI)
* **Gemini** (Google)

You can filter all dashboard views by engine to compare your visibility across platforms.


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