Revenue Attribution

Learn how Alhena AI automatically attributes revenue to AI-driven conversations—tracking when chat, FAQ, or proactive nudges influence a purchase.

Understand how Alhena AI measures the revenue impact of your AI assistant by tracking conversions from chat interactions, FAQ engagement, and proactive nudges.

What is Revenue Attribution?

Alhena AI automatically tracks when your AI assistant influences a purchase, so you can see the direct revenue impact of your AI investment. This data helps you understand ROI and optimize your AI's effectiveness.

How It Works

Step 1: Track User Sessions

When a customer interacts with your Alhena AI (via chat widget, FAQ, or nudges), we capture a unique session identifier. This links their conversation to their shopping activity.

Step 2: Connect Purchases to Conversations

When a customer completes a purchase, we match their checkout to any AI conversations they had. This tells us which sales were influenced by your AI assistant.

Step 3: Attribute Revenue

We credit revenue to the AI interaction that most likely influenced the purchase:

Channel	Description
Chat conversations	Customer asked questions via chat widget
FAQ interactions	Customer clicked on a product FAQ
Nudge clicks	Customer engaged with a proactive message

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Attribution Rules

Rule	Description
24-hour window	We only attribute purchases made within 24 hours of an AI interaction
First touch priority	If a customer used both chat and FAQ, we attribute to whichever they used first
Answer quality	We only count interactions where the AI provided helpful answers

How "Helpful" is Defined

An answer is considered "helpful" when Alhena AI successfully finds a relevant answer from your knowledge base (not when it says "I don't know" or escalates to a human).

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Platform Setup

Shopify Integration

If you use Shopify, revenue tracking is fully automatic. We capture purchase data via webhooks—no code changes needed.

Non-Shopify Platforms

For WooCommerce, custom e-commerce platforms, or other systems, you need to implement cart and checkout event tracking:

• JavaScript API (Client-Side): See Cart & Checkout Event API for the trackAlhenaEvent function

• HTTP API (Server-Side): See HTTP APIs for backend integration

• WooCommerce: See WooCommerce Revenue Tracking for a complete example

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What You'll See in Your Dashboard

Navigate to Analytics > Revenue Impact in the Alhena dashboard to view:

Metric	Description
Total attributed revenue	Sales influenced by AI conversations
Revenue by channel	Breakdown by chat, FAQ, and nudges
Trend comparisons	How revenue impact changes over time

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Why This Matters

Instead of guessing whether your AI is helping sales, you get concrete data:

"Customers who chatted with Alhena AI had $X in attributed revenue this month."

This helps you:

• Prove ROI on your AI investment

• Identify which AI features drive the most revenue

• Optimize your AI responses for better conversions

• Make data-driven decisions about AI configuration

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Related Resources

• Cart & Checkout Event API - JavaScript tracking API

• HTTP APIs - Server-side tracking endpoints

• A/B Testing - Measure AI impact with experiments