> For the complete documentation index, see [llms.txt](https://alhena.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://alhena.gitbook.io/docs/dashboard/analytics/revenue-impact.md).

# Revenue Impact

Note: Available for shopify agent & e-commerce customers.

<figure><img src="/files/a7AqHl3amcbRP8KB4rEV" alt=""><figcaption><p>Revenue Analytics</p></figcaption></figure>

#### 1. Where to find it

1. **Open the Alhena Dashboard.**
2. In the **left-hand navigation**, click **Analytics**.
3. Across the top of the Analytics workspace, choose the **“Revenue impact”** tab

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#### 2. What you see at a glance

By default, two metric cards are shown:

| Metric card                     | What it tells you                                                                                                                                  |
| ------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Total cart GMV**              | The total cart GMV (Gross Merchandise Value) — the value of all products added to carts during AI-assisted sessions, before discounts or checkout. |
| **Average order value (daily)** | The average daily value of a completed order during AI-assisted shopping sessions.                                                                 |

If you've connected checkout data, two additional revenue cards appear:

| Metric card                              | What it tells you                                                       |
| ---------------------------------------- | ----------------------------------------------------------------------- |
| **AI-assisted checkout revenue**         | The total revenue generated from AI-assisted shopping sessions.         |
| **AI-assisted checkout revenue (daily)** | The average daily revenue generated from AI-assisted shopping sessions. |

Hover the ℹ️ tooltip on any card to see its exact definition. Each card is color-coded to match its data series in the chart below, so you can cross-reference quickly.

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#### 3. Global filters

| Control                                             | Why it matters                                                                                  |
| --------------------------------------------------- | ----------------------------------------------------------------------------------------------- |
| **AI Profile filter** (default **All AI profiles**) | Break revenue impact across multiple profiles.                                                  |
| **Date range** (default **Last 30 days**)           | Supports presets (Today, Yesterday, Last 7 days, Last 30 days, Last 90 days) and custom ranges. |

Filters automatically refresh both the metric cards and the underlying chart.

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#### 4. Practical use-cases

| Goal                                                | How to use Revenue Analytics                                                                                            |
| --------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Measure lift from a new prompt or model version** | Apply the date range to “before” and “after” windows and compare Total cart GMV.                                        |
| **Identify seasonality**                            | Switch between 30-, 60- and 90-day views or export data to your BI tool for overlay with marketing campaigns.           |
| **Spot outliers / anomalies**                       | Look for spikes or troughs in the line chart—then drill into Conversations to read the exact exchanges that drove them. |
| **Benchmark agent performance**                     | Filter by individual AI profile and track Average order value vs. your e-commerce site’s overall average order value.   |

***

#### 5. FAQs

**Does GMV include tax & shipping?**\
No. GMV reflects item price only.

**How often is data refreshed?**\
Every 2 hours.

**What happens to abandoned carts?**\
Values remain in the calculations until checkout or explicit removal.

**Can I segment by channel (web vs. mobile)?**\
Yes—create additional AI profiles scoped to each channel.

***

**Revenue Analytics turns raw cart events into actionable business insights—helping product, support, and growth teams speak the same language: revenue impact.**

***

#### See also

* [Agent Performance](/docs/dashboard/analytics/agent-performance.md) - Track conversation volume, AI vs. human handled interactions, and credit usage
* [Trending Topics](/docs/dashboard/analytics/trending-topics.md) - Analyze conversation patterns by topic to understand what customers are asking about
* [CSAT Collection](/docs/dashboard/analytics/csat-collection.md) - Set up customer satisfaction feedback collection after AI interactions