Revenue Impact
What Alhena AI-powered assistance bring to the revenue.
Note: Available for shopify agent & e-commerce customers.
1. Where to find it
Open the Alhena Dashboard.
In the left-hand navigation, click Analytics.
Across the top of the Analytics workspace, choose the “Revenue impact” tab
2. What you see at a glance
By default, two metric cards are shown:
Total cart GMV
The total cart GMV (Gross Merchandise Value) — the value of all products added to carts during AI-assisted sessions, before discounts or checkout.
Average order value (daily)
The average daily value of a completed order during AI-assisted shopping sessions.
If you've connected checkout data, two additional revenue cards appear:
AI-assisted checkout revenue
The total revenue generated from AI-assisted shopping sessions.
AI-assisted checkout revenue (daily)
The average daily revenue generated from AI-assisted shopping sessions.
Hover the ℹ️ tooltip on any card to see its exact definition. Each card is color-coded to match its data series in the chart below, so you can cross-reference quickly.
3. Global filters
AI Profile filter (default All AI profiles)
Break revenue impact across multiple profiles.
Date range (default Last 30 days)
Supports presets (Today, Yesterday, Last 7 days, Last 30 days, Last 90 days) and custom ranges.
Filters automatically refresh both the metric cards and the underlying chart.
4. Practical use-cases
Measure lift from a new prompt or model version
Apply the date range to “before” and “after” windows and compare Total cart GMV.
Identify seasonality
Switch between 30-, 60- and 90-day views or export data to your BI tool for overlay with marketing campaigns.
Spot outliers / anomalies
Look for spikes or troughs in the line chart—then drill into Conversations to read the exact exchanges that drove them.
Benchmark agent performance
Filter by individual AI profile and track Average order value vs. your e-commerce site’s overall average order value.
5. FAQs
Does GMV include tax & shipping? No. GMV reflects item price only.
How often is data refreshed? Every 2 hours.
What happens to abandoned carts? Values remain in the calculations until checkout or explicit removal.
Can I segment by channel (web vs. mobile)? Yes—create additional AI profiles scoped to each channel.
Revenue Analytics turns raw cart events into actionable business insights—helping product, support, and growth teams speak the same language: revenue impact.
See also
Agent Performance - Track conversation volume, AI vs. human handled interactions, and credit usage
Trending Topics - Analyze conversation patterns by topic to understand what customers are asking about
CSAT Collection - Set up customer satisfaction feedback collection after AI interactions
Tagging Alhena Orders in Shopify - Tag influenced orders in your Shopify admin so you can filter and export them there
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