# Revenue Impact

Note: Available for shopify agent & e-commerce customers.

<figure><img src="/files/a7AqHl3amcbRP8KB4rEV" alt=""><figcaption><p>Revenue Analytics</p></figcaption></figure>

#### 1. Where to find it

1. **Open the Alhena Dashboard.**
2. In the **left-hand navigation**, click **Analytics**.
3. Across the top of the Analytics workspace, choose the **“Revenue impact”** tab

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#### 2. What you see at a glance

| Metric card               | What it tells you                                                                                                                                                                                                             | How it’s calculated\*                                                                                                |
| ------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- |
| **Average Cart Value**    | Calculated as Total GMV in the cart on a particular day divided by total number of carts (that had either addition or removal) on that day.                                                                                   | **Total GMV in cart on a particular day** ÷ **Number of carts that had at least one add or remove event that day**   |
| **Daily Cart GMV (Avg)**  | Average add-to-cart GMV (Gross Merchandise Value). This is the average value of what users add to their carts. We calculate it by taking the total value of all items added to carts, subtracting the value of items removed. | **Σ (value of items added)** – **Σ (value of items removed)**, averaged across all active days in the selected range |
| **Total Add-to-Cart GMV** | Net merchandise value of all items added to carts, minus the value of items removed, across all users during the selected time range.                                                                                         | **Σ (value added)** – **Σ (value removed)** for every cart event in the range                                        |

\*Exactly what you see when you hover the ℹ️ tooltips in the UI.

Each card is color-coded to match its data series in the chart below, so you can cross-reference quickly.

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#### 3. Global filters

| Control                                             | Why it matters                                                                                  |
| --------------------------------------------------- | ----------------------------------------------------------------------------------------------- |
| **AI Profile filter** (default **All AI profiles**) | Break revenue impact across multiple profiles.                                                  |
| **Date range** (default **Last 30 days**)           | Supports presets (Today, Yesterday, Last 7 days, Last 30 days, Last 90 days) and custom ranges. |

Filters automatically refresh both the metric cards and the underlying chart.

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#### 4. Practical use-cases

| Goal                                                | How to use Revenue Analytics                                                                                            |
| --------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Measure lift from a new prompt or model version** | Apply the date range to “before” and “after” windows and compare Total Add-to-Cart GMV.                                 |
| **Identify seasonality**                            | Switch between 30-, 60- and 90-day views or export data to your BI tool for overlay with marketing campaigns.           |
| **Spot outliers / anomalies**                       | Look for spikes or troughs in the line chart—then drill into Conversations to read the exact exchanges that drove them. |
| **Benchmark agent performance**                     | Filter by individual AI profile and track Average Cart Value vs. your e-commerce site’s overall Average Cart Value.     |

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#### 5. FAQs

**Does GMV include tax & shipping?**\
No. GMV reflects item price only.

**How often is data refreshed?**\
Every 2 hours.

**What happens to abandoned carts?**\
Values remain in the calculations until checkout or explicit removal.

**Can I segment by channel (web vs. mobile)?**\
Yes—create additional AI profiles scoped to each channel.

***

**Revenue Analytics turns raw cart events into actionable business insights—helping product, support, and growth teams speak the same language: revenue impact.**

***

#### See also

* [Agent Performance](/docs/dashboard/analytics/agent-performance.md) - Track conversation volume, AI vs. human handled interactions, and credit usage
* [Trending Topics](/docs/dashboard/analytics/trending-topics.md) - Analyze conversation patterns by topic to understand what customers are asking about
* [CSAT Collection](/docs/dashboard/analytics/csat-collection.md) - Set up customer satisfaction feedback collection after AI interactions


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