> For the complete documentation index, see [llms.txt](https://alhena.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://alhena.gitbook.io/docs/ai-configuration/tuning/personality.md).

# Brand voice & personality

Configure your AI Agent's base personality in AI Settings. These settings define how your agent communicates across all conversations.

Navigate to **AI Settings > Brand voice & personality** to configure this setting.

<figure><img src="/files/a6Vt1f01fgadm2i2voXW" alt=""><figcaption></figcaption></figure>

## Identity

Define who your AI Agent is. This sets the context for all conversations.

**Example:**

> You are supporting developers building on our platform, and you're acting as a friendly technical assistant.

## Tone

Set the communication style for your AI Agent.

Navigate to **AI Settings > Tone** to configure this setting.

**Example:**

> Accurate, informative, helpful, business informal with a light sense of humor wherever appropriate.

## Personality vs Guidelines

Use personality settings for general communication style. Use [guidelines](/docs/ai-configuration/tuning/guidelines.md) for situation-specific behavior rules.

| Setting    | Use For                                           |
| ---------- | ------------------------------------------------- |
| Identity   | Who the agent is, role, persona                   |
| Tone       | How the agent communicates (formal, casual, etc.) |
| Guidelines | Specific rules for specific situations            |