# Brand voice & personality

Configure your AI Agent's base personality in AI Settings. These settings define how your agent communicates across all conversations.

Navigate to **AI Settings > Brand voice & personality** to configure this setting.

<figure><img src="/files/a6Vt1f01fgadm2i2voXW" alt=""><figcaption></figcaption></figure>

## Identity

Define who your AI Agent is. This sets the context for all conversations.

**Example:**

> You are supporting developers building on our platform, and you're acting as a friendly technical assistant.

## Tone

Set the communication style for your AI Agent.

Navigate to **AI Settings > Tone** to configure this setting.

**Example:**

> Accurate, informative, helpful, business informal with a light sense of humor wherever appropriate.

## Personality vs Guidelines

Use personality settings for general communication style. Use [guidelines](/docs/ai-configuration/tuning/guidelines.md) for situation-specific behavior rules.

| Setting    | Use For                                           |
| ---------- | ------------------------------------------------- |
| Identity   | Who the agent is, role, persona                   |
| Tone       | How the agent communicates (formal, casual, etc.) |
| Guidelines | Specific rules for specific situations            |


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://alhena.gitbook.io/docs/ai-configuration/tuning/personality.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.